Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA.AIDA is an acrostic for the four things you need to do, and the order you need to do them... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article series (see below for link). And, you are probably asking yourself "what else is there to say about improving one's translation style?" The answer to that, my friends, is the most important part of the message. Let's for a moment consider our profession from the perspective of the client.... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an interest in your product or service and... Read More

Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or... Read More

The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success

You have a great product or service? Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How are you going to go about getting your public to... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.I remember vividly watching a training session where my sister easily threw another student flat on his back. What... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working.Don't let marketing intimidate you. At its core, it's really not much more than common sense ? the key elements that form your plan. Add some creativity. This is what you'll use to implement your plan and... Read More

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Articles

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More