Evaluating an Opportunity

Business opportunities are often based on broad trends, such as:? demographic, such as the "graying" of America (creating opportunities in health services, for example);? sociological developments, like the "green" movement, with its emphasis on recycling and environmental sensitivity, and;? cultural changes caused by changing economic conditions and technological developments.Opportunities can also frequently be found in current and developing business trends... Read More

Differentiation Strategies for Franchise Companies

With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they... Read More

Business Development: The Basic Ingredients

Cooking isn't much different than building a business. You have the basic ingredients all laid out on the counter and if you put them together in the right way - you have a nice meal to nourish your heart, body, and soul - and the pocket too. With a little creativity, it even comes out looking pretty too.So, what ingredients... Read More

Delivery Companies Make the Grade

In the United States we have the most efficient delivery service companies in the world. This is because the free market competitive system has pushed entrepreneurs to become more efficient to make more profit and to keep costs down. More and more products are now delivered right to your door. Businesses have found efficient ways to do this and consumers... Read More

From Employee to Entrepreneur: Taking the Plunge

Before you decide whether or not running your own business is right for you, start by pinpointing your area of expertise and assessing your aptitude for business.Starter Questions Ask yourself the following questions:- In what areas do people approach me for advice and assistance? From what parts of my job do I get the most satisfaction?- What do I like... Read More

Entrepreneurs: Benefits vs. Features-Know the Difference!

Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside... Read More

Used-Book Case Study

Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years. All neatly catalogued and indexed, they estimate it would cost $20,000 to assemble the collection today.Payne and Heap decided that,... Read More

Its Good to Know Your Banker

Recently my bank opened a new branch that is a few miles away from my house. I used to visit the local branch that was located in the grocery store and enjoyed seeing the ladies on a weekly basis who were the tellers.Since the store branch closed, I'm forced to travel a few miles more down the road to the... Read More

Face The Fear, Ladies

Okay, I'll begin by telling you that I've been divorced for about 5 years, have an amazing family and by anyone's standards, I have a wonderful life.I worked in the film industry for almost 9 years for my ex-husband's company. But when we split, I had the dire task of figuring out just what else I was supposed to do,... Read More

Entrepreneurship: Insight and Closer Look At The Entrepreneur

Life as an entrepreneur is the American Dream. To be able to be your own boss, own your own business, never report to anyone else, work from home, make unlimited earnings and income potential, etc. Owning your own business most definitely has its perks. But on the other hand, there are the downsides. However, being an entrepreneur myself I view... Read More

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Bonsai Marketing

Site location analysis of regional service areas and planning for... Read More

The Visionary Entrepreneur

Any success you have in life must begin with a... Read More

Methods of Generating New Ideas for Entrepreneurs

Summary: Even with a wide variety of sources available, coming... Read More

How To Find Focus And Turn Your Talent Into A Thriving Professional Business

There are tons of books and articles available to help... Read More

An Entrepreneur Is

An entrepreneur is an innovator. She sees a need in... Read More

The Ideal Length of Your Business Plan

How long should a business plan be? A business plan... Read More

PTO; Justification of the Means and the Ends

Some would say about certain issues that the means do... Read More

Message to Prospective Franchisees for Franchisors

Many franchise companies fail to send the proper message to... Read More

Executive Suites - A Way To Save Cash

Cash is one of the most important resources to a... Read More

Your Company Needs A Mission Statement; Make It Count

Does anyone remember that book "Built to Last" done y... Read More