Shattering the Branding Myths

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.Branding is not one aspect of... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes. For your corporate identity, you should choose colors... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B.A.G.A Bold Promise backed up with an Awesome GuaranteeSo today we'll look at what makes a Bold Promise and the three elements of an Awesome Guarantee!A bold promise should be something... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying. But now it's not so clear. You do a search... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers ? brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one chance to make a first impression. Present yourself clearly and... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. They pay an ad agency to write and produce their commercials. There are so many words at their disposal, so many descriptions, so many emotional statements to attract... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.STOP! Stop, and think.Don't go with the first thing that hits you. Think... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your clients remember you when it comes time to make another... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or service. Or your firm. Or your firm's message. They're getting along just fine without you. Until you give them a reason to think otherwise, it'll continue that way. This isn't news, though. That's why you advertise and market. But so does every other business out there. What are the chances... Read More

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Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey

The seventh in a continuing series of twice-yearly surveys by... Read More

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands -... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More